In today’s busy and fast-paced life, Outdoor is perfect for reaching people on the go. Increasingly people are spending less time at home, and as a result are less exposed to traditional medias.
We’re often asked what the benefits are of choosing outdoor advertising compared to other forms of media (print, radio, television, etc.). To help you understand the merits of Out-of-Home (OOH) advertising, we’ve compiled the following on why it makes sense to consider outdoor when developing your marketing budget:
1. High Conversion Rate
According to TNS, over two-thirds of travellers make their purchasing decisions at some location outside of their home over the course of a typical week; over half report making their purchasing decisions most frequently when they are not at home.
2. More Value for your Money
The average spending per viewer from 0.60 cents per viewer compared to traditional medium like Press ranging from Mur 3.50 per viewer.
3. Builds Immediate Brand Awareness
Unlike print, television or radio advertising that run multiple ads in sequence, outdoor advertising offers advertisers the opportunity to reach a captive audience with an exclusive, uncluttered message.
4. Eyes on the Road
Unlike a radio or television advertisement, with outdoor advertising the audience can’t simply change the channel. When you are targeting commuters in a densely populated area, when people are on the move they are typically more aware of their surroundings and pay attention to advertising in their field of vision.
5. Maintains Brand Dominance
6. Achieves sustained brand awareness
Unlike TV advertising that is on and gone in 30 or 60 seconds, a newspaper ad that appears once week, or a radio ad fighting to be heard – Outdoor stands alone. Every ad there every day – 24/7.
7. Compliments other media
It multiplies the effect of other media, by reinforcing the message over a longer period.