Campaign: Mathieu Opticien

Year: 2013
Objective: To drive potential customers to their new point of sale in Super U of Grand Baie.
Audience: Everyone driving by to go to Super U which was looking for a qualified service provider in regards to eyeglasses and sunglasses.

The results

• This campaign significantly increased the visit at the point of purchase up by 200%.  It was the POS with the lowest result prior to working with OOH platform.
• The sales increased exponentially over the year and the collaboration between Matthieu and Rent A Sign was renewed every year up to now.
• The increased affluence allowed Matthieu Opticien to increase the size of its initial shop to better support his clientele.

Comment from the Marketing Manager:
Valerie Marie-Jeanne Dansant

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